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CHAIR-BRO Brand clothing and Soul Certified merchandise for Soul of America Tours will be sold here soon. Sign-up to be an ambassador to receive a 10% off coupon.
CHAIR-BRO Brand represents The Seat of Power and is a statement piece! We sell clothes to make a change. When you get it, you get it, and you'll get a laugh. :-)
This brand is for everyone and was inspired by the August 5, 2023 Montgomery, Alabama Riverboat Brawl and, YES, the BROther with the chair. CHAIR-BRO also honors a 1972 quote from Presidential Candidate Shirley Chisholm who said, "If they don't give you a seat at the table, bring a folding chair."
CHAIR-BRO Brand supports Peace, honors the best of African-American culture, as well as, our core principles embedded in the ChairBro Jive.
The CHAIR-BRO Jive is the ethos of wearing our brand. It's the keys that unlock and explain our philosophy and guiding principles beyond the BROther with the chair and Shirley Chisholm.
We present to you the CHAIR-BRO Jive.
Wearing CHAIR-BRO marks you as Gentleman or a Lady who if needed will bring your own "Seat to the Table" and one knows that the three sets to success are Mindset, Skillset, and Toolset with Mindset guiding everything. Wearing CHARI-BRO identifies you as a person having a reserve of Fierceness who knows
Self-Esteem enables Freedom. Freedom reveals Purpose. Purpose is guided by Planning, Vision, & Faith which often demands taking Action and taking Risk. Risk needs Integrity and Character. Character needs Fortitude, Perseverance, and Resilience. Resilience grows through Critical Thinking and Creativity. Creativity fuels Entrepreneurship. Entrepreneurship uses Leverage and Compounding to create Progress. Progress aims towards Success. Success should include Service & Uplift to others. Uplift demands Reverence. Reverence manifests as Honorable and Healthy Living.
CHAIR-BRO Brand is a subsidiary of the Soul of America Foundation & SOATyouth, a non-profit charitable organization dedicated to making a positive impact in the World.
○ COLLECTIONS ○
- Classic Tee
- 3 Button CHAIR-BRO
- HERstyle
- Youth & High Chair
- Seasonal Switch
- Ballers & BallHERS
○ COLORWAYS ○
- Divine 9
- Collegiate Crew
When possible, we seek to exclusively source cotton and dyes from West Tennessee, Mississippi, and Alabama Black Cotton Farmers. Thus, circulating the money within our communities. Additionally, we seek local assembly factories that honor the lives of African-American workers. Our funds are also deposited into Nashville's two Black banks.

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